Expanding Imagination Beyond Limits

Work

Visual Designer

There comes a moment when the limits of a table, a room, or even a city become too small for imagination. LEGO has always been about building worlds — but what happens when those worlds can expand endlessly? LEGO: Infinity Worlds reimagines play in a space where creation never ends, it only evolves.

Introduction

The project envisions an immersive experience designed for Meta Quest 3, where users can create worlds from scratch, rebuild the physical sets they already own, and freely expand them within a limitless digital universe. Infinity Worlds aims to help the brand transcend physical space, staying relevant and connected to new generations while preserving its playful and educational spirit.

More than a game, the proposal acts as a creative platform where users can explore, build, and share their own creations. Its purpose is to bring LEGO’s magic and essence into an immersive, ever-evolving environment — ensuring that the brand grows alongside its community and remains a symbol of innovation and imagination.

The project is aimed at children, teenagers, and adult LEGO fans, with a special focus on young adult collectors who grew up with the brand and now seek to reconnect through technology. It also targets families who wish to share the joy of building together, evoking emotions of nostalgia, excitement, and discovery.

Infinity Worlds redefines what it means to build. It doesn’t just propose a new way to play — but a new way to imagine, create, and share. It’s an experience where technology amplifies creativity, and play becomes a limitless universe — faithful to the spirit that has defined LEGO for generations.

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